In this one-hour webinar Roberta Beattie, Digital Culture Network Tech Champion for Websites, will outline processes and techniques to help you define and plan an effective and engaging content strategy for your website.
Using analytics and other tools you can find out how your content is currently being accessed and how often. Roberta will show you how to use that information to plan website content which will attract new visitors and retain your current audience.
You will learn:

• What a content strategy is
• Where to find content opportunities
• How to create engaging content
• How to create content that attracts new audiences
• How to create content that resonates with your existing audiences