Retail is fast evolving in the China market, and Alibaba has been pioneering livestreaming as an innovative combination of shopping and entertainment. As the retail industry looks to navigate disruptions caused by Covid-19, livestreaming has proven to be an even more important means of digital engagement, especially for international brands. Join this webinar to understand how your brand can use Tmall and Tmall Global to reach Chinese consumers & engage with them through Livestreaming.
Speaker :
Chloé Gonçalves, International Business Development Manager, Tmall Global – Alibaba