Since late spring, China’s domestic travel market has been a positive example of how tourism can recover post-COVID-19. As overseas destinations look ahead to welcoming back Chinese visitors, we share what Chinese destinations, cultural attractions, hotels, airlines, and other travel businesses have done to inspire Chinese to hit the road – and what practical tips we can learn from their example.
Jing Travel and Dragon Trail Interactive will discuss how China’s domestic travel brands kept potential visitors engaged during lockdown, enticed them to start traveling again, and used digital solutions to manage traveler safety and comfort. We will also identify which strategies are now most applicable to tourism brands and businesses overseas, as the world prepares to win back Chinese visitors at the end of 2020 and beyond.