Latest Past Events

Cultural Alliances: The Imperatives and Challenges of Collaboration

He Art Museum

For the third iteration of Museum 2050’s annual symposium, the platform looks to explore the concept of collaboration, both in its proliferation in recent partnerships amongst museums, particularly in China, and as a centerpiece of creative production. We wish to ask the fundamental question: why collaborate? What is the purpose of these cultural alliances? Whether […]

How Travel Brands Utilize WeChat Now and in Future

Leveraging WeChat marketing to reach Chinese travel consumers For global travel and retail brands with the ambition to expand in China, recognizing WeChat as a major channel to tell a brand story is only the first step. The next important step is to establish and maintain meaningful interaction with the Chinese consumers by curating relevant […]