Taobao Bets Big on Creating Cultural Products for Chinese Museums
Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products.
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Jing Travel x Dragon Trail Webinar: H1 2019 Chinese Travel & Digital Trends
This month, Dragon Trail Interactive is partnering with Jing Travel to present the biggest developments in Chinese outbound tourism, digital trends, and WeChat travel marketing since the start of 2019. We'll look at the biggest news stories and top destinations for Chinese outbound tourism this year, as well as the most important travel marketing and […]
How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try […]
