New York’s Pace Gallery recently launched a new exhibition by generative artist Tyler Hobbs (previously on JCC), QQL: Analogs, featuring physical interpretations of the artist’s popular NFT collection, QQL.

Under its Web3 art division, Pace Verso, QQL: Analogs marks the gallery’s first exhibition showcasing works from a single artist that originated on-chain. The show displays 12 large-scale physical paintings derived from the same QQL algorithm that produced the QQL NFT collection, co-created by Hobbs and the pseudonymous generative artist Dandelion Wist.

At the exhibition’s press preview, Hobbs expressed his enthusiasm for introducing digitally native art to audiences in person through physical interpretations, offering a more immersive experience for art appreciation.

Said Hobbs, “As a digital artist, you lose control of how people see your work, especially when viewed on a small screen,” adding that the “hybrid” nature of his creations enables viewers to engage with the artwork in a more enhanced format.

Despite the impact of the crypto winter on NFT markets, Hobbs has sustained interest in digital art as buyers continue to be drawn to his work. In September, one wallet purchased over $900,000 worth of Fidenzas, his most popular NFT collection, which he released a year earlier. Shortly thereafter, he raised $17 million by selling mint passes for his QQL collection.

Beyond QQL, digitally native art is gaining recognition in museums and galleries worldwide. In February, NFT issuer Yuga Labs donated a CryptoPunk to the Centre Pompidou museum in Paris. Just days later, NFT influencer and collector Cozomo de’ Medici donated 22 digitally native pieces to the Los Angeles County Museum of Art.

QQL: Analogs runs at Pace Gallery through April 22, 2023.


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