Search Results: Gen Zers
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How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More -
The JT Index: September 2020
The escalating tech-war on Chinese social media platforms may not have reached its conclusion, but it has forced cultural institutions to reassess their audience engagement tools. Read More -
How POP MART is Taking Domestic Appeal Global
What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More -
“Act Fast and Go With the Flow”: How Arts Organizations Can Win on TikTok
TikTok is more than a platform for Genzers and dancing teenagers, it could be a key tool for cultural engagement. Read More -
What’s the Future for WeChat and TikTok in the U.S.
WeChat and TikTok have escaped a ban (for now), but how would users have been affected? Read More -
Shanghai Museum Taps K-Pop Star for Impressionism Exhibit
Bund One Art Museum has worked with Musée Marmottan Monet to host one of China’s first collaborative international exhibitions in 2020. Read More -
Prada’s Shanghai Pop Up Fuses Art And Luxury
In the world of luxury, exclusivity typically means big price tags, but for Prada Mode Shanghai it’s all about creating experiences money can’t buy. Read More -
How This Museum In Shanghai Blends Immersive Art And Commerce
Immersive art exhibitions are gaining traction globally. In Shanghai, Sinan Mansions has been developing an integrated revenue model since 2016. Read More -
How Mixing Art And Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More -
Riding The TikTok Wave: How 15 Minutes Can Grow Your Audience
TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More