Search Results: v&a
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The JT Index: September 2020
The escalating tech-war on Chinese social media platforms may not have reached its conclusion, but it has forced cultural institutions to reassess their audience engagement tools. Read More -
How European Museums Benefit From China Partnerships
When it comes to overseas partnerships, few markets are more appealing than China. We break down the European museums with established Mainland collaborations. Read More -
Beyond the Gift Shop: Keys to Product Licensing Strategy
At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Jing Travel Virtual Events Spotlight | June 1
Each week, Jing Travel's editors handpick events for the week ahead that touch upon the worlds of art, culture, and travel. Read More -
Decoded: WeChat Official Accounts For Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More -
The Met Goes Fox Hunting In China
The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More -
How Livestreaming For Local Museums Is The Next Big Thing
Connecting with culturally engaged Chinese audiences is increasingly key for Western museums, but with resources limited for so many cultural institutions, livestreaming could prove an affordable and effective method. Read More -
The Lipstick Met Museum Designed For China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More -
The Victoria & Albert Museum Goes WeChat
On June 10, London’s Victoria and Albert Museum (V&A) launched a WeChat account, listing its previous initiatives with Chinese Museums. Read More