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Louvre Joins Forces with Alibaba to Bring Great Works of Art to Chinese Consumers
The world’s largest art museum has inked a deal with Alibaba Group to bring art-inspired products to Chinese consumers. Read More -
The Cultural Collaborations That Define China’s Top Water Bottler
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read More -
How This Museum In Shanghai Blends Immersive Art And Commerce
Immersive art exhibitions are gaining traction globally. In Shanghai, Sinan Mansions has been developing an integrated revenue model since 2016. Read More -
Virtual Screenings: Audience Expansion In Uncertain Times
As China braced for a second COVID-19 wave, digital engagements remain vital — UCCA's virtual screening is controllable and offers viewers something new. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Digital Gavels: How China’s Art World Is Fighting Coronavirus
Chinese museums, art institutions, and media organizations are rallying around online auctions. Read More -
Standing Together Through Thick and Thin —Join an Online Art Auction to Fight Coronavirus
Leading arts institutions have launched an online auction with proceeds donated to a charity supporting primary schools in regions affected by coronavirus. Read More -
Virtual Tours And Gamification: China’s Museums Pivot Content For Coronavirus
With public gatherings restricted, cultural institutions are taking a dynamic tech-centric approach to reach a housebound citizenry. Read More -
Paris Airport Creating Fond Farewells with Chinese Tech
Having adopted Chinese payment systems in 2017, Paris’ Charles de Gaulle has created a playful WeChat Mini Program with duty free specials for travelers. Read More -
The Art Of Cultural Livestreaming
Armed with a degree in Museum and Heritage Development, Huangdu Feixue is showing the potential of cultural livestreaming for museums around the world. Read More