Search Results: Van Gogh Museum
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“Not All NFTs Are Created Equal”: Untangling NFTs And Copyright
IP lawyer and CXIP CEO Jeff Gluck discusses how NFT creators can better guard their rights in a loosely regulated space. Read More -
Meow Wolf’s Immersive Environments Maximize Art And Technology
The art collective's third permanent installation, Convergence Station, marks its continued rise in the immersive field. Read More -
Is The Age Of The Blockbuster Exhibition Over? Not For Tom Zaller
On the eve of Harry Potter: The Exhibition, the President and CEO of Imagine Exhibitions talks the present and future of IP exhibitions. Read More -
Meet Wallmuse, The Application That’s Making Digital Exhibitions A Cinch
The member-based digital exhibition platform enables users to easily and securely curate multi-screen art shows. Read More -
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More -
Transporting Guests to New Worlds: The Appeal of Immersive Experiences
As the world adjusts to the impact of the pandemic, the escapism of immersive exhibitions and experiences could prove more popular than ever. Read More -
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More -
Beyond the Gift Shop: Keys to Product Licensing Strategy
At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More