Search Results: wechat mini-program
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How Chinese Museums Are Reaching Younger Audiences
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More -
How A Shanghai Music Festival Generated Revenue At 30 Percent Capacity
What does a performing arts festival look like under new restrictions? Shanghai's "Music in the Summer Air" offers answers. Read More -
Can Tencent Revive Chinese Tourism in Italy?
Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More -
Christie’s Adapting To China’s Digital Landscape
The auction house's Mini Program facilitates direct communication and engagement with China, lessons from it are applicable across the cultural sector. Read More -
A Chinese KOL on Deep-Dive Tours, Mini Programs, and Holland’s Hidden Gems
Yan Song, a Chinese museum influencer, shares his views on Chinese outbound cultural tourism, Dutch museums, Mini Programs, and more. Read More -
Vlogger Beams Dutch Flower Park to Chinese at Home
Holland's Keukenhof is shut, but Elena Lin's exclusive access resulted in videos on Bilibili. She discusses her tour and offers tips for creating content. Read More -
What to Expect After Coronavirus? The Near Future of Chinese Group and FIT Travel
Following two decades of breakneck growth, Chinese group travel has begun slowing, a trend that will likely be exacerbated by coronavirus. Read More -
Singapore Mini Program Fuses Leisure and Business Travel
Singapore saw a 7.8 percent increase in Chinese visitors this year. Its latest Mini Program taps into the intersection of business and leisure travel. Read More -
Travel Hacks: Sicily and Ctrip Strike Partnership, Vlogging Boosts Cultural Engagement and more Chinese Travel Trends
Here’s Jing Travel’s weekly guide to stories providing insight into Chinese travel trends, including Sicily’s new partnership with Ctrip and much more Read More -
Vancouver Art Gallery Offers Mandarin Tours
The Contemporary Art Gallery (CAG) provides guided exhibition tours in Mandarin. CAG strives to engage local audiences through informal programming. Read More