Search Results: China digital marketing
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Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More -
How Should Museums Gear Up For Reopening?
Smartify and CCD's latest guide, The Multi-Platform Museum, offers tools for cultural institutions as they reopen and remobilize. Read More -
The Agency That’s Bringing Italy To Chinese Tourists
In partnership with the Italian Ministry of Culture, Digital to Asia has been connecting Chinese tourists to lesser-known Italian cultural gems. Read More -
Join Jing Daily and Sotheby’s For A Virtual Event Tailormade For Luxury
Featuring Daniel Arsham, the event will explore the emerging role of pop culture in the Chinese luxury market. Read More -
How Tourism Stakeholders Can Effectively Leverage WeChat Channels
We break down Tencent’s latest feature and highlight how the travel sector can newly engage Chinese users through short-form content. Read More -
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More -
What International Island Destinations Need To Know About Chinese Travel
How can island destinations retool their approaches to reengage with a fast-recovering Chinese travel market? Read More -
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More -
Inside the Centre Pompidou and Fliggy’s Livestream Partnership
The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More -
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More