Search Results: China digital marketing
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Here’s What U.S. Museums Think About The WeChat Ban
President Trump’s WeChat ban would impact the ability of museums and cultural institutions to engage China. Here’s what they think about it. Read More -
The Travel Influencers Behind New Zealand’s Weibo Live Streams
New Zealand’s borders have been shut since February, it’s using Chinese travel influencers and live streaming to stay connected. Read More -
WeChat Initial Touchpoint Optimization Guide: DMO Edition
This report identifies key touchpoints and outlines successful engagement strategies across prominent DMOS. Read More -
How Travel Brands Utilize WeChat Now and in Future
Leveraging WeChat marketing to reach Chinese travel consumers For global travel and retail brands with the ambition to expand in China, recognizing WeChat as a major channel to tell a […] Read More -
WeChat Optimization for DMOs & Cultural Institutions
2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of […] Read More -
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More -
Can Livestreaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More -
Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More -
Five Tips To Get Started With Chinese Livestreaming
Live streaming for the Chinese market is here to stay. So what do you need to start live streaming for a Chinese audience? Read More -
Chinese Travelers Will Be Ready, Will You?
As China rebounds fastest from COVID-19, what lessons can be drawn from its domestic travel trends? Read our takeaways from Mailman X's travel report. Read More