Search Results: tmall
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How Oreo And The Palace Museum Won Hearts In China
Oreo gained 260,000 additional followers on its flagship Tmall store following its Forbidden City collaboration. Read More -
The Lipstick Met Museum Designed For China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More -
How Museums Can Offset Losses From The Trade War
How the U.S. travel industry — and by extension, the nation’s museums and cultural institutions — is becoming an unexpected casualty of the trade war. Read More -
How Chinese Museums Are Rethinking Gift Shops — And Winning
Gift shops at museums are using products inspired by China’s cultural history to reach China’s young and increasingly culturally-driven online shoppers. Read More -
Taobao Bets Big on Creating Cultural Products for Chinese Museums
Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products. Read More -
Taobao Bets Big On Creating Cultural Products For Museums
Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products. Read More -
The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How.
For this year’s Met Gala, an event that has never wanted for exposure, the Met decided to harness the vast power of the Chinese video-sharing app Douyin, aka TikTok outside of China, to the tune of 170 million views in 48 hours. Read More -
Report: Trends in Chinese High-End Tourism 2019
A new report from Chinese luxury travel agency SparkleTour identifies high-end tourism trends among wealthy Chinese travelers. Read More -
China’s Alibaba Is Shaping the Future of the Machine-Driven Hotel
Alibaba's Flyzoo, which is powered by Fliggy, is at the forefront of smart hotel initiatives that could be the future of the global hotel industry. Read More -
Flight Bookings to UK Over Chinese New Year Up by 24%
Flight bookings from China to the U.K. are up 24 percent for the Chinese New Year travel period, and the country hopes to capitalize on increased tourism. Read More