Search Results: chinese cultural tourism
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Golden Week Data Shows Importance of Alipay for DMOs
Alipay’s Golden Week campaign saw the technology giant court DMOs, retailers, and cultural hubs. Read More -
Queensland DMO Partners with Alipay for October Holiday
Nearly half a million Chinese travelled to Queensland in 2018. The state's DMO connected with the digital payment giant to draw tourists for Golden Week. Read More -
Three L.A. Attractions Harnessing the Power of Golden Week
Creating special promotions for key dates in the Chinese calendar is a great way to show cultural engagement with the world's largest travel market. Read More -
Public Art Installation Encourages Positive Thinking and Engagement in Chicago’s Chinatown and Beyond
OUT OF SIGHT, Lawrence Weiner's reimagining of hopscotch, has been installed in three languages across six Chicago parks. Read More -
Louvre Channels Iconic Works With Perfume Collaboration
The Louvre has collaborated with famous perfumery, Buly, to create eight unique fragrances to be sold in a museum pop-up shop. Read More -
Five Simple Weibo Tips For Museums
Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More -
Portugal’s Sintra joins UNESCO project in China push
Parques de Sintra Monte da Lua, located in central Portugal, recently joined the UNESCO project ‘World Heritage Journey’ in an effort to reach more Chinese tourists. Read More -
Parent & Child Travel: A Growth Market?
Domestic travel agencies provide increasingly specific programs for parent and child travel, Western museums and cultural institutions should follow suit and rethink how they engage with the Chinese family. Read More -
London & Partners: Culture with a China-First Strategy
The shift to cultural tourism is being led by a young generation of well-educated Chinese who are seeking balanced travel experiences. London & Partners is hoping to capitalize. Read More -
How Museums Can Offset Losses From The Trade War
How the U.S. travel industry — and by extension, the nation’s museums and cultural institutions — is becoming an unexpected casualty of the trade war. Read More
