Search Results: fashion
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Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More -
Post-COVID, What Museums Do Outside Their Walls Will Become As Important As What They Put On Them
The director of the MCA Chicago explains how the museum sector is adapting to the lockdown era—and what long-term changes may result. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part Two
Mini Programs are an economic and time efficient solution that provide Chinese audiences with a range of vital functions. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Riding The TikTok Wave: How 15 Minutes Can Grow Your Audience
TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More -
The Art Institute Of Chicago’s China-Ready Push
AIC already boasts a world-class collection of Chinese antiquities, but it's using a variety of modern engagements to attract Chinese visitors. Read More -
Kazakhstan Pitching China with KOL Campaigns
The majority of the 120 million outbound Chinese tourists visit nearby Asian countries. Kazakhstan hopes to convince them to redirect attention northward. Read More -
V&A Pop-up Store In Shanghai’s K11
Backed by online retail giant Tmall and housed in a high end art mall, the V&A has furthered its brand in China with this latest move. Read More -
Marie Antoinette — Exhibition for an Icon
The Centre des monuments nationaux is hoping Chinese tourists will incorporate a visit to Conciergerie in their Parisian itineraries. Read More -
Pop Smart — Chicago, Warhol, And China
For the largest Andy Warhol retrospective in 30 years, the Chicago museum is using a KOL, social media, and gift shop goodies to draw Chinese tourists. Read More
