Search Results: gen z
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PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards)
Peru won gold at the Chinese Tourist Welcome Awards. The success shows the value KOL creative content and working with China digital marketing experts. Read More -
Think the Chinese Tour Group is Dead? Ctrip Data Says Otherwise
Chinese tours made up 70 percent of Ctrip's European bookings H1 2019. These smaller and more culture-focused tours remain important for museums. Read More -
San Diego Taps into Alipay and Fliggy to Grow Chinese Tourism
Against the backdrop of falling Chinese tourist numbers to the U.S., the southern Californian city has teamed up with two of China's biggest apps. Read More -
Want Greater WeChat Engagement? Comments Are Gold
Museums can boost engagement and grow their Chinese audience through the WeChat comments section, here's how. Read More -
Public Art Installation Encourages Positive Thinking and Engagement in Chicago’s Chinatown and Beyond
OUT OF SIGHT, Lawrence Weiner's reimagining of hopscotch, has been installed in three languages across six Chicago parks. Read More -
Beyond Trade — the Factors Pushing Chinese Tourists to Europe
America's $250 billion tourism industry is being hampered by an increasingly stringent visa policy and the deprecation of the yuan against the dollar. Read More -
America’s Most “China-Ready” Museum
Despite its location in rural Upstate New York, Corning Museum of Glass' China-smart strategy makes it a model for museums hoping to tap the world's largest travel market. Read More -
Hola to Ni Hao — Audio Guides Engage Chinese Travelers in Madrid
From the Mecca of bullfighting to a world famous opera house, cultural institutions in the Spanish capital have developed audio guide as a dynamic and cost-effective means of connecting with Chinese travelers. Read More -
Brand USA Hopes Mandopop Star Will Lure Tourists
The organisation responsible for marketing the U.S. as a tourism destination worldwide has hired Jane Zhang as the face of its biggest ever Weibo campaign. Read More -
Travel Hacks: Fosun Buys Thomas Cook, Brand USA Plots Comeback and More Chinese Travel Trends
Jing Travel’s weekly guide to stories providing insight into Chinese travel trends. Read More
