Tag
British Museum
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The British Museum Drops On Chinese E-com — Again
The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More -
How Livestreaming For Local Museums Is The Next Big Thing
Connecting with culturally engaged Chinese audiences is increasingly key for Western museums, but with resources limited for so many cultural institutions, livestreaming could prove an affordable and effective method. Read More -
The Lipstick Met Museum Designed For China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More
