Tag
chinese audiences
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In Orbstellar Metaspace, Immersion Meets NFTs, Co-Creation Meets Commerce
Created by XCEPT and commissioned by Swire Properties, the installation integrates Web3 and retail into a digital art experience. Read More -
Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)
Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More -
In A New Hybrid Environment, How Are Asia’s Museums Getting Phygital?
At MCN 2021 Virtual, three Asian cultural organizations discussed new opportunities for storytelling that spans onsite and online. Read More -
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More -
Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More -
Livestream Tips from Europe’s Cultural Influencers
Livestreaming is becoming a key engagement tool for European museums, we spoke to practitioners in the U.K., the Netherlands, and Italy to learn how they do it. Read More -
How Edinburgh Leads European Destination Marketing for China in 2020
How to plan and execute a successful cultural broadcast? Edinburgh Tourism Action Group’s Alice He shares some tips. Read More -
UCCA Lab X Baidu Partnership Creates Immersive Installation
Immersive exhibitions have huge appeal with young Chinese audiences, as Beijing’s UCCA Center for Contemporary Art well knows. Read More -
How Versailles Forges New China Connections Under Lockdown
When it comes to engaging China digitally, Versailles is at the vanguard of innovation, its Project Manager explains why. Read More -
How Chinese Museums Are Reaching Younger Audiences
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More
