Tag
chinese social media
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Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)
Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More -
What’s Driving The Seychelles Tourism Board’s China Strategy?
For the DMO, there’s room for growth in a market increasingly keen on exploring new, niche destinations. Read More -
What Cultural Institutions Need To Know About Chinese Cultural Consumers
Jing Daily's latest report provides a high-level overview of the cultural tastes and behaviors of China's new class of consumers. Read More -
Here’s How Tourism Stakeholders Can Unlock WeChat’s Full Potential
At a Dragon Trail Interactive webinar, Tencent's Irene He outlined how Official Accounts can best leverage the platform's tools to drive traffic. Read More -
Suning Art Museum And Art Institute of Chicago Co-Launch Online Exhibition
Available as a WeChat Mini-Program, Time Travel marks a unique collaboration between a Chinese and US museum. Read More -
Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More -
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More -
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More -
Inside The Rapid Rise and Reign of Douyin
Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More -
Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More
