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cm-featured
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Who’s Winning The NFT Licensing Space? It’s BAYC, Of Course
And it's not just M&Ms. By granting its holders IP rights, Bored Ape Yacht Club has opened new roads into branding and marketing. Read More -
What You Need To Know About NFTs And Licensing
The granting of IP rights by NFT projects might pave the way toward decentralization, but not without a few bumps along the way. Read More -
From Artist Takeovers To Curation — How Gagosian Gallery Built Its Retail Arm
Richard Prince is the latest artist to take over a Gagosian shop, an activation representing a key facet of the gallery's retail strategy. Read More -
What Did NFT Sales By Art Galleries Look Like In 2021?
Not as splashy as you think: Artsy's 2022 Gallery Insights found only 11 percent of surveyed galleries sold NFTs in the past year. Read More -
Netflix Has A Live And Immersive Ball With Its Bridgerton IP
The experience coincides with other collaborative projects, as the streamer gives the hit show the royal licensing treatment. Read More -
Here’s The Mumbai Gallery Behind India’s First NFT Art Auction
Prinseps has entered the country's burgeoning NFT market with a sale of 35 Gobardhan Ash NFTs — with more to follow. Read More -
The British Museum Readies Its Next NFT Sale Featuring J.M.W. Turner
The museum is set to auction 20 Turner NFTs on crypto art marketplace LaCollection in a further foray into NFT commerce. Read More -
How Cultural Relics Propelled China’s Licensing Market In 2021
With wenchuang dominating the local consumer market in 2021, what does the future hold for Chinese cultural IPs? Read More -
How Can Museums Better Engage In And Reimagine NFT Commerce?
A clutch of NFT marketplaces are emerging to support museums' NFT auctions, but how should institutions approach these sales? Read More -
Why The Museum Of Chinese In America Is Welcoming Crypto Donations
In partnership with The Giving Block, the institution now accepts more than 40 cryptocurrencies from bitcoin to Ether as donations. Read More
