Tag
digital strategy
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“We’d Be Silly Not to Connect There”: Why Akron Art Museum Launched Itself On TikTok
Since starting its TikTok account last year, the museum has scored likes with its bevy of duet videos and its Why Is This Art series. Read More -
The Academy Museum Steps Up Its Digital Offerings Across Web And Mobile
With funding from Bloomberg Philanthropies, the museum has unveiled a new app, online archive, and interactive platform. Read More -
Inside The Mori Art Museum’s Clubhouse Strategy
The Tokyo institution, which joined the social audio app in April this year, shares how it built a following with its "casual talks." Read More -
Inside The Frick Collection’s Wildly Popular Concoction, Cocktails With A Curator
"What had been sort of a band-aid thing became a signature thing," says curator and series co-presenter Aimee Ng. Read More -
“The Starting Point Of Everything”: How The Städel Museum Does Digital
The Frankfurt institution discusses the now and next of its robust digital strategy, which encompasses VR and its Digitorials®. Read More -
5 Steps To Creating Engaging Video Content For Your Museum
Video has become an integrated part of our daily lives, but how do you create video content that captures and engages your audience? Read More -
How Should Museums Maximize Their Digital Momentum?
At “The New Era of Digital Culture," The Met's Douglas Hegley laid out pointers for museums plotting their digital futures. Read More -
Tinder For Objects: How Baden State Museum Is Redefining Audience Relationships
The museum's latest app, Ping!, embodies its push toward an experience that spans online and onsite. Read More -
Museo Nacional Thyssen-Bornemisza’s Year in Hybrid Modeling
In a year of disruptions, the museum has stepped up its digital transformation, building a successful online/offline model to engage the broadest possible audience. Read More -
Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More
