Tag
gen z
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Alibaba’s Chinese New Year Initiatives Reflect its Grand Metaverse Ambitions
Ahead of the upcoming Chinese New Year, Alibaba is throwing all its weight behind a range of metaverse celebrations and promotions. Read More -
What’s In The Metaverse Opportunity For Museums?
A recent report by UTA and Vox sheds light on how cultural organizations can add value to the metaverse and its Gen Z users. Read More -
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More -
Taipei’s National Palace Museum Takes IP Licensing Leap
The institution has inked an agreement with cultural IP specialist Artistory, with plans for a 2022 launch. Read More -
Behind The Boom In Art x Brand Collaborations With Artestar’s David Stark
Thanks to licensing agencies like Artestar, the likes of Basquiat and Haring continue to play a leading role in the pop culture zeitgeist of 2021. Read More -
Understand The 2020 Chinese OTA Landscape In 5 Graphs
Fastdata's latest report tracks how Chinese OTAs dominated the travel sector over a year of online everything. Read More -
How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may […] Read More -
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More -
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More -
This Beijing Museum Is Tapping The Millennial Audience With Cultural Podcasts
Podcast listeners in China are overwhelming young urban college graduates, precisely the demographic Chinese museums strive to attract. Read More
