Tag
kuaishou
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Will ByteDance’s Mangosteen Travel Disrupt China’s OTA landscape?
The Mini-Program — an attempt at a closed e-commerce loop — honed in on the potential of short-video content to shape consumer behavior. Read More -
Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More -
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More -
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More -
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More -
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part One
A year on from COVID-19’s emergence, how can the global travel industry reconnect with Chinese tourists and unearth hidden revenue opportunities? Read More -
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More -
Report: How Arts Organizations Can Leverage Livestreaming in 2021
Download the first extensive report focused on museum livestreaming. Case studies include British Museum, Palace of Versailles, UCCA Beijing, the National Museum of China, and Alibaba. Read More -
The Cultural Collaborations That Define China’s Top Water Bottler
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read More -
Decoded: China’s Livestreaming Platforms | Part One
Who are the major players in China’s live streaming landscape and why are they focused on cultural collaborations? Read More
