Tag
sina weibo
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The New MoMA WeChat Strategy
MoMA reopened to the public on October 20, led by curator videos and deep dive posts its WeChat strategy is also undergoing a revolution. Read More -
V&A to Host Guo Pei’s First UK Show
The Chinese couturier's show has been promoted on the museum's Weibo account, a move aimed at connecting with Chinese both traveling and at home. Read More -
UCCA Strikes Gold with Cai Xukun Vogue China Video
The museum's decision to sign a Chinese superstar as a goodwill ambassador is drawing more visitors to Picasso - Birth of a Genius. Read More -
Berlin & Beyond, German Cultural Hubs Lure China’s Travelers
Berlin benefited from the EU-China Tourism Year 2018, but equally important are the China-friendly experiences offered by a wide range of German cultural institutions. Read More -
Weibo Data Shows Cultural Tourism on the Rise
Chinese cultural tourism is booming. Figures released at Weibo's recent summit in Chengdu illuminate how the world's largest tourism market is engaging with travel on microblogging platform Weibo. Read More
