Tag
tmall
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China Says No To Speculative All-Virtual Metaverse
How will China's new metaverse approach to “use the virtual to enhance the real" shape its development and partnerships? Read More -
Why China’s Metaverse And Digital Collectibles Sectors Are Diverging
While local governments release high-profile metaverse initiatives, major Chinese NFT platforms are taking a step back. Read More -
Metaverse Potential Is Only Getting Bigger. So What’s Next For Web3 In China?
With investment in the metaverse already surpassing $120 billion this year, the Chinaverse is on its way to meteoric success. Read More -
How Cultural Relics Propelled China’s Licensing Market In 2021
With wenchuang dominating the local consumer market in 2021, what does the future hold for Chinese cultural IPs? Read More -
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More -
How POP MART Dominated The Chinese Art Toy Market In 2020
Pop Mart's annual report recorded a strong 2020 despite pandemic disruptions and potential areas of growth in the coming years. Read More -
British Museum And Hello Kitty’s Egyptian Adventure Hits Suzhou
Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read More -
ART021 And NET-A-PORTER Team Up To Spotlight Emerging Chinese Female Artists
The socially conscious art initiative aims to connect with China's growing base of savvy cultural consumers. Read More -
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More -
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
At the heart of the brand's success story lies a trove of savvy partnerships that have raised its profile and won the affections of young consumers. Read More
