Tag
tmall
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Why China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More -
Inside British Museum and Alibaba’s Livestream Partnership
Key takeaways from Jing Culture & Commerce' latest webinar on how arts organizations can plan and execute livestreams. Read More -
Decoded: China’s Livestreaming Platforms | Part Two
China's live streaming industry is booming. Here, JT breaks down the major live streaming platforms with ambitions in the cultural sphere. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More -
Money Streams: British Museum And Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More -
Livestreaming Pushes 618 Shopping Festival To Record Sales
China’s first major shopping extravaganza of the post-coronavirus period showed that consumption is well on its way to recovery. Read More -
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Hermitage Museum Launches on Tmall
The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More -
V&A Pop-up Store In Shanghai’s K11
Backed by online retail giant Tmall and housed in a high end art mall, the V&A has furthered its brand in China with this latest move. Read More
