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Weibo Live Streams are Helping New Zealand Win China — Here’s How
China is New Zealand’s most valuable market, live streams from local influencers are helping it stay top of mind. Read More -
Florida DMO Deepens Digital Strategy with Chinese Website
A well-designed China-friendly website should be the first step for DMOs and cultural attractions hoping to boost Chinese visitation. Read More -
Hawaiian Cultural Institutions Go China-Smart to Counter Trade War
Having become the island's highest spenders in recent years, museums and attractions in Hawaii are rethinking their approach to Chinese travelers. Read More -
The Exhibition Is You: How Selfies Effect China’s Art Culture
Leandro Erlich's selfie-friendly exhibition has been a big success in Beijing. In turn, CAFAM has been criticized for being overly focused on social-media. Read More -
How Chinese Millennials Use Weibo for Trip Planning
Weibo’s live-streaming and community building make it key for trip planning. Learn how Chinese millennials use Weibo and how destinations should respond. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
Five Simple Weibo Tips For Museums
Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More -
Las Vegas Goes All In on Chinese Tourism
Las Vegas Conventions & Visitors Authority (LVCVA) has improved its China engagement by creating content for Chinese video platforms. Read More -
London & Partners: Culture with a China-First Strategy
The shift to cultural tourism is being led by a young generation of well-educated Chinese who are seeking balanced travel experiences. London & Partners is hoping to capitalize. Read More -
Solo Journey — Carrie Ma’s Cultural Travels
Jing Travel talks with Carrie Ma, a popular Australian Chinese traveller blogger, author, and brand collaborator on traveling one photo at a time. Read More
