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Hylink Digital
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San Francisco Shows Mafengwo and KOLs are Key for DMOs
By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More -
How San Francisco Boosted Chinese Bookings by 30 percent
Since 2017, SFTA and Hylink have launched campaigns on WeChat and Weibo to attract more Chinese visitors. The award-winning programs exemplify how DMOs can engage with Chinese millennials in a playful and innovative way. Read More -
China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands
Chinese short video platform Douyin has grown in popularity among travelers, and DMOs need to take notice of its potential in attracting Chinese tourists. Read More -
CNY: The Journey Home, or the Journey Abroad?
Various DMOs and marketing partners have launched Chinese New Year promotions to attract a portion of the estimated 7 million Chinese travelers this year. Read More
