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Sienna Parulis-Cook
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Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More -
7 Takeaways on the Future of Chinese Travel
The post-covid travel market is uncertain, the BUZZ Expo China Summit offered timely insights on Chinese travel trends. Read More -
China’s Golden Week 2020 Travel News Roundup
China's Golden week holiday provided a major test for the country as it recovers from the Covid-19 pandemic. Here's what you need to know. Read More -
How Edinburgh Leads European Destination Marketing for China in 2020
How to plan and execute a successful cultural broadcast? Edinburgh Tourism Action Group’s Alice He shares some tips. Read More -
Five Tips To Get Started With Chinese Livestreaming
Live streaming for the Chinese market is here to stay. So what do you need to start live streaming for a Chinese audience? Read More -
Guide to Live Streaming for Chinese Tourism Marketing
Live streaming is the latest trend for tourism marketing in China. Here is what you need to know about the medium and how you could take advantage of it. Read More -
From Tour Bus to Boutique, Swiss Tourism is Shifting Focus
Switzerland wants Chinese tourists who travel slower and stay longer, "You have to dive into the niche," says Simon Bosshart, China Director, in interview. Read More -
How Chinese Museums Are Reopening Post-COVID-19
From QR codes to a centralized booking system, cultural attractions are employing smart digital methods to ensure the health and safety of visitors. Read More -
How Viking Cruises Changed Chinese Tourism to Europe
We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe. Read More -
How to Attract Self-Driving Chinese Tourists
Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities for off-the-beaten track travels. Read More
