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Yifan Liu
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The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More -
The British Museum’s Latest Art Toy Play: Alice In Wonderland Blind Boxes
In partnership with Bluepiper Studio, the crowdfunded project leverages the museum's IP and China's ongoing blind box craze. Read More -
Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs
Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More -
3 Ways Suning Art Museum Grew Its Profile And Audience In 2020
At a webinar hosted by Museum 2050, curators shared strategies that helped the Shanghai-based institution overcome its growing pains. Read More -
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More