Category
Destinations
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Queensland DMO Partners with Alipay for October Holiday
Nearly half a million Chinese travelled to Queensland in 2018. The state's DMO connected with the digital payment giant to draw tourists for Golden Week. Read More -
Three L.A. Attractions Harnessing the Power of Golden Week
Creating special promotions for key dates in the Chinese calendar is a great way to show cultural engagement with the world's largest travel market. Read More -
Beijing Daxing: Public Art in the World’s Biggest Airport
The Central Academy of Fine Arts was tasked with installing art throughout the capital's second airport — it has not disappointed. Read More -
Hawaiian Cultural Institutions Go China-Smart to Counter Trade War
Having become the island's highest spenders in recent years, museums and attractions in Hawaii are rethinking their approach to Chinese travelers. Read More -
PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards)
Peru won gold at the Chinese Tourist Welcome Awards. The success shows the value KOL creative content and working with China digital marketing experts. Read More -
Think the Chinese Tour Group is Dead? Ctrip Data Says Otherwise
Chinese tours made up 70 percent of Ctrip's European bookings H1 2019. These smaller and more culture-focused tours remain important for museums. Read More -
Barcelona’s Gaudí Icons Reach Chinese Visitors Via WeChat
China is Spain's second largest source of tourists — after America — and many of its cultural institutions are getting increasingly China-smart. Read More -
San Diego Taps into Alipay and Fliggy to Grow Chinese Tourism
Against the backdrop of falling Chinese tourist numbers to the U.S., the southern Californian city has teamed up with two of China's biggest apps. Read More -
Public Art Installation Encourages Positive Thinking and Engagement in Chicago’s Chinatown and Beyond
OUT OF SIGHT, Lawrence Weiner's reimagining of hopscotch, has been installed in three languages across six Chicago parks. Read More -
Beyond Trade — the Factors Pushing Chinese Tourists to Europe
America's $250 billion tourism industry is being hampered by an increasingly stringent visa policy and the deprecation of the yuan against the dollar. Read More