Category
Destinations
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How Chinese Millennials Use Weibo for Trip Planning
Weibo’s live-streaming and community building make it key for trip planning. Learn how Chinese millennials use Weibo and how destinations should respond. Read More -
Weibo Data Shows Cultural Tourism on the Rise
Chinese cultural tourism is booming. Figures released at Weibo's recent summit in Chengdu illuminate how the world's largest tourism market is engaging with travel on microblogging platform Weibo. Read More -
Travel Hacks: Sicily and Ctrip Strike Partnership, Vlogging Boosts Cultural Engagement and more Chinese Travel Trends
Here’s Jing Travel’s weekly guide to stories providing insight into Chinese travel trends, including Sicily’s new partnership with Ctrip and much more Read More -
Alipay in Europe is Changing the Chinese Tourist Experience
With 180 million Chinese set to travel in 2019, expanding payment options is key. Alipay's deal with six brands in Europe gives access to 190,000 locations. Read More -
Can Portugal Attract 1 Million Chinese Tourists Per Year?
Portugal attracted 13 million tourists in 2018 and made $41.1 billion in the process. Now, Europe's western most country has its sights set on China. Read More -
Travel Hacks: China Tourism Slows, Caesars Entertainment Joins Fliggy and More Chinese Travel Trends
Here’s Jing Travel’s weekly guide to stories providing insight into Chinese travel trends and how they affect the industry’s main players. Read More -
Review: China’s Outbound Travel Market H1 2019
Despite some political road bumps in 2019, China's outbound tourism continues its unassailable rise in becoming the most important global market. Here is a continent by continent roundup of Chinese travel trends across the first half of the year. Read More -
Three Destinations Showing Instagram’s Impact on Chinese FITs
Despite being banned since 2014, Instagram remains an important trendsetter and research tool for Chinese millennials and free independent travelers. Read More -
How San Francisco Boosted Chinese Bookings by 30 percent
Since 2017, SFTA and Hylink have launched campaigns on WeChat and Weibo to attract more Chinese visitors. The award-winning programs exemplify how DMOs can engage with Chinese millennials in a playful and innovative way. Read More -
What Do Chinese Luxury Travelers Want? Adventure, of Course
Understanding the desires of China’s more than one million high-net-worth individuals has never been more essential for hotels, DMOs, and cultural institutions. Read More