Category
Destinations
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America’s Most “China-Ready” Museum
Despite its location in rural Upstate New York, Corning Museum of Glass' China-smart strategy makes it a model for museums hoping to tap the world's largest travel market. Read More -
Hola to Ni Hao — Audio Guides Engage Chinese Travelers in Madrid
From the Mecca of bullfighting to a world famous opera house, cultural institutions in the Spanish capital have developed audio guide as a dynamic and cost-effective means of connecting with Chinese travelers. Read More -
Brand USA Hopes Mandopop Star Will Lure Tourists
The organisation responsible for marketing the U.S. as a tourism destination worldwide has hired Jane Zhang as the face of its biggest ever Weibo campaign. Read More -
Travel Hacks: Fosun Buys Thomas Cook, Brand USA Plots Comeback and More Chinese Travel Trends
Jing Travel’s weekly guide to stories providing insight into Chinese travel trends. Read More -
UCCA Strikes Gold with Cai Xukun Vogue China Video
The museum's decision to sign a Chinese superstar as a goodwill ambassador is drawing more visitors to Picasso - Birth of a Genius. Read More -
San Francisco Shows Mafengwo and KOLs are Key for DMOs
By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More -
Will UNIQLO x KAWS Incite China’s Culture Lovers Again?
Chaos surrounded the June drop. Has the Japanese brand learned from the experience and what does the collaboration's popularity say about Chinese consumer tastes? Read More -
Travel Hacks: Thai Tourism Troubles, Tmall’s Museum Push and More Chinese Travel Trends
Jing Travel’s weekly guide to stories providing insight into Chinese travel trends. Read More -
Berlin & Beyond, German Cultural Hubs Lure China’s Travelers
Berlin benefited from the EU-China Tourism Year 2018, but equally important are the China-friendly experiences offered by a wide range of German cultural institutions. Read More -
Travel Hacks: Hong Kong Unrest, Xu Bing, WeChat’s Latest Tool and More Chinese Travel Trends
Jing Travel’s weekly guide to stories providing insight into Chinese travel trends. Read More