Category
Destinations
-
Can Tencent Revive Chinese Tourism in Italy?
Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More -
Backyard Inspiration: The New Role for DMOs
With travel stakeholders cash-strapped and facing a litany of new decisions, destination marketing organizations are proving more valuable than ever within local communities. Read More -
Chinese Cultural Consumer Habits Have Changed — Now What?
The expectations of Chinese audiences have shifted. How should attractions and DMOs respond and plan? A report by Morning Consult offers answers. Read More -
Will European Luxury Collapse Without Chinese tourists?
With conspicuous consumption at a standstill in Europe, luxury brands need to find contingency plans so as not to be wholly dependent on Chinese consumers. Read More -
Interactive | Mapping the World’s Travel Bubbles
The world is being divided into green, orange, and red travel zones, our interactive map outlines the state of global travel bubbles. Read More -
Night Lights: Culture Driving China’s Urban Consumption
China's night economy is gaining importance post-coronavirus. Shanghai is encouraging museums, galleries, and bookstores to stimulate domestic consumption. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part One
The number of Mini Programs has tripled since 2018 making them a vital tool for connecting with China— but what, exactly, are they? Read More -
A Chinese KOL on Deep-Dive Tours, Mini Programs, and Holland’s Hidden Gems
Yan Song, a Chinese museum influencer, shares his views on Chinese outbound cultural tourism, Dutch museums, Mini Programs, and more. Read More -
Webinar: Cultural Tourism: Win Digital-Savvy Chinese Travelers in Post-Covid 19 Era
Join Jing Travel, CLA and WITH for an engaging webinar exploring the rise of cultural tourism and innovative revenue streams to target Chinese travelers. Read More -
Connecting with Chinese Audiences: Four Webinar Takeaways
Chinese travelers primarily visit overseas museums to discover local culture. Language, however, remains a barrier. This webinar offers actionable solutions. Read More