When visitors start booking again we want to ensure that all our efforts to inspire them can be converted into bookings. COVID-19 has changed our visitors, but some fundamentals still remain – businesses need to understand what their cost of sales and break-even point are. Knowing these fundamentals impacts on:

• Pricing strategy
• Terms & conditions (including cancellation policies)
• Where and how you can distribute your availability/tickets
• How successful you are at converting your potential visitor from planner to booker

Join this online panel discussion between VisitScotland, Scottish tourism businesses and major online travel agents to hear what they’re saying about converting planners to bookers.