NFTs represent more than tokens to be sold. Using Web3 technologies, cultural organizations can potentially embark on work from digital preservation to storytelling to community building. In this webinar, Iconic Moments and Jing Culture & Crypto will discuss how institutions can leverage NFTs to add value to visitor experience, boost audience engagement, and in turn enhance the museum offer. 
Adding to the discussion are guest panelists who are steeped in both museum and NFT practices. We’ll be joined by Diane Drubay, Founder of We Are Museums and Arts and Culture Advisor for the Tezos ecosystem at TZ Connect, who’s also spearheaded initiatives such as WAC Fellowship and WAC Weekly; and Frances Liddell, an independent researcher whose Crypto Connections project with the National Museums Liverpool was the subject of her thesis, The Crypto-Museum.
Attendees will leave this webinar with an understanding of the deeper potential of NFTs, how museums can integrate this new technology into their existing digital strategies, and how the missions of cultural organizations can be enhanced by NFT and blockchain technology.