Are you looking to get started with data analytics? Would you like to better understand how visitors found your website, and what they did when they got there? The Digital Culture Network has teamed up with Google Arts & Culture to illustrate how you can use data and web analytics to help your organisation grow and better understand its audiences.
A Google Digital Garage expert will guide you through Google Analytics and explain how to make the most of this powerful tool in order to help you measure how your online and offline marketing is working. The session will cover setting up a Google Analytics account, installing tracking code, and setting objectives to discover actionable insights for your organisation. This will be followed by break-out conversations, allowing you to connect with your peers and further explore analytics.
The webinar includes:

• “Get started with analytics” presented by the Google Digital Garage team
• Break-out sessions for you to further discuss and connect with your peers
• Information on how to access free support from the Digital Culture Network’s nine Tech Champions
• Inspirational highlights from Google Arts & Culture programmes around the world and details on how you could partner with them