MuseumWeek is the worldwide festival for cultural institutions on social media
Since 2014 MuseumWeek has grown to include over 60,000 participants from 100+ countries. It has has become the first virtual, worldwide cultural event on Facebook, Instagram, Twitter, Weibo, WeChat and VKontakte.
In a hyper-connected, hyper-globalized world, in which consciousness and hopes are being forged online, in a complex, rapidly changing world that is facing major challenges that concern all of humanity, we believe that cultural organizations have a fundamental role to play. They can accompany the audiences in these changes, prepare and structure minds, be the crucible of more agile societies in the face of the changes brought by digital technology, be the catalysts of more creative societies and more involved in their own future. Thus, in 2022, MuseumWeek will focus on the theme of “culture, society and innovation“.