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1 event,
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try […] |
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1 event,
Elizabeth Semmelhack, author of Sneakers x Culture: Collab, explores the collaborative culture that surrounds sneakers. Collaborations have a long history in western fashion and are only increasing in importance especially in sneaker design. This talk charts the history of sneaker collabs beginning in the 1930s and will explore how complex cultural politics and shifting ideas […] |
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