How Collaborations Are Defining Experiences in China

China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may […]

Sneakers x Culture: Collab

Elizabeth Semmelhack, author of Sneakers x Culture: Collab, explores the collaborative culture that surrounds sneakers. Collaborations have a long history in western fashion and are only increasing in importance especially […]