Are you ready to immerse yourself in all things arts marketing and what you need to know as our field shifts beneath our feet? Are you ready to dive into conversations to launch your exploration of new ways of thinking or affirm tried and true tactics? If you said yes, then have we got the […]
The CIDOC Conference 2020 will address an important societal theme that cannot be ignored nowadays: digital transformation in cultural heritage institutions. This Conference is looking to collect first-hand experiences, bring visibility to projects implemented in that field and draw conclusions and recommendations from these contributions.
The 2020 conference asks what role digital can play for museums in a crisis. How can museums and other cultural organisations respond to crisis, both in terms of their collections, programmes, and internally? Do they have what it takes to survive when their doors can no longer open to the public? What role can digital […]
Digital Engagement Series If it wasn’t evident prior, the pandemic has emphasized the nonprofit arts sector’s need to dismantle the silos prohibiting collaboration in digital engagement. In recognition of this, the Association of African American Museums, American Alliance of Museums, Association of Art Museum Curators, Association of Art Museum Directors, Association of Academic Museums and […]
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try […]
The conference will be held on Zoom and will bring together individuals from the commercial, public, academic, third sector and voluntary sectors to promote learning, discussion and debate around digital technologies and digital heritage, including virtual access to heritage, diversity in digital cultural heritage, and digital heritage and the environment.
Faced with a global pandemic, museums around the world have pivoted to digital in order to meet the needs of their audiences and to fight for their own survival. In February 2021, we will be holding a virtual edition of our popular MuseumNext Digital Summit to discuss at what we’ve learnt in a challenging year […]
In an age of periodic lockdowns, there is a need to find innovative and creative ways to engage and grow our audiences. Many arts & heritage organisations have some sort of digital collection, how can these assets be repurposed to meet today’s challenges? You will learn from 3 specialists about the opportunities available for interpretation […]
A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches, and strategies to […]
Join The Art Newspaper for an informal discussion on 26 February at 4pm GMT between our Art Market Eye team of Georgina Adam, Anna Brady and Anny Shaw as they give their views on some of this year's top headlines, ask whether art fairs' newest revenue generating strategies - or gimmicks - will work, and, […]
