Test to Success! Experiments to Optimize Your Website and Email Campaigns

A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches, and strategies to […]

Connected to Culture LIVE: Digital – Inclusion or Exclusion?

In response to the COVID-19 pandemic, digital offerings from the arts and culture sector have expanded dramatically. From streamed live performances to virtual museum tours, organisations have embraced digital projects in myriad creative ways with the aim […]

World Cities Culture Summit

Milan will be the hub of political debate about the key role culture can play to face the greatest challenges of our time: climate change, social inclusion, creative workforce, centre […]

The Literoom Summit 2021

The Literoom is a think tank, an incubator, and an accelerator - an open association based in Basel, Switzerland, the home of several world class art institutions and the centre of the art world for one week each year thanks to Art Basel. The association was founded in late 2020 by five individuals with the same […]