Search Results: wechat
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The Prado Museum Enters China — Via A Metro Station Pop-Up In Shanghai
The pop-up exhibition, accompanied by a WeChat Mini Program, is aimed at strengthening ties with Chinese audiences. Read More -
Why Immersion Matters To The Future Of Museum Experiences
A virtual panel hosted by ACM SIGGRAPH tackled how immersion is transforming digital storytelling and audience engagement. Read More -
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More -
The British Museum’s Latest Art Toy Play: Alice In Wonderland Blind Boxes
In partnership with Bluepiper Studio, the crowdfunded project leverages the museum's IP and China's ongoing blind box craze. Read More -
How Is Huangshan Planning To Drive Tourism? With Its Cultural IP
The Huangshan Tourism Festival delved into the roles of the cultural and creative economies in Huangshan's future. Read More -
The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions
Sawadika Run, created by the Thailand Tourism Authority, allows players “to experience the destination virtually and immersively.” Read More -
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More -
What NFTs Mean For The Future Of Art Creation, Curation, And Commerce
Panelists at the NFT — The Future of Art? discussion tackled how digital art is reshaping the roles of artists and collectors. Read More -
Inside The European Travel Commission’s Europe Behind The Scenes Campaign
The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More -
Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs
Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More