Search Results: alfilo
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British Museum And Hello Kitty’s Egyptian Adventure Hits Suzhou
Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read More -
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More -
V&A Launches Art Deco Pop-up in China
The London museum’s latest pop-up store signals its continuous push into China over the coming months and years. Read More -
Museums Exhibit Stepped-Up Licensing Plans
Museums are exhibiting increased interest in licensing as a means for driving revenue at a time when other funding sources are under pressure. Read More -
Inside British Museum and Alibaba’s Livestream Partnership
Key takeaways from Jing Culture & Commerce' latest webinar on how arts organizations can plan and execute livestreams. Read More -
The JT Index: September 2020
The escalating tech-war on Chinese social media platforms may not have reached its conclusion, but it has forced cultural institutions to reassess their audience engagement tools. Read More -
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More -
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More -
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More