Search Results: chinese cultural tourism
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ARTiSTORY Taps Living Artists For Its Next IP Project With Dunhuang Inspiration
As part of its new program, the licensing company is leveraging the popularity of today's artists to advance Dunhuang's IP globally. Read More -
JCC Year in Review: On The Collaboration And Partnership Front
Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More -
JCC Year In Review: The Digital And CultureTech Landscape
In the first of our year-end round-ups, JCC surveys the cultural sector’s best uses of digital tools and creative technologies in 2021. Read More -
The Prado Museum Enters China — Via A Metro Station Pop-Up In Shanghai
The pop-up exhibition, accompanied by a WeChat Mini Program, is aimed at strengthening ties with Chinese audiences. Read More -
Inside The European Travel Commission’s Europe Behind The Scenes Campaign
The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More -
Will ByteDance’s Mangosteen Travel Disrupt China’s OTA landscape?
The Mini-Program — an attempt at a closed e-commerce loop — honed in on the potential of short-video content to shape consumer behavior. Read More -
3 Ways Suning Art Museum Grew Its Profile And Audience In 2020
At a webinar hosted by Museum 2050, curators shared strategies that helped the Shanghai-based institution overcome its growing pains. Read More -
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More -
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More -
Shanghai’s Upcoming E-Sports Center Attests To The Industry’s Growing Footprint
With more than 600 million gamers, the e-sports industry has arrived as a potentially lucrative arm of the domestic tourism industry. Read More
