Search Results: gen z
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Three Destinations Showing Instagram’s Impact on Chinese FITs
Despite being banned since 2014, Instagram remains an important trendsetter and research tool for Chinese millennials and free independent travelers. Read More -
How San Francisco Boosted Chinese Bookings by 30 percent
Since 2017, SFTA and Hylink have launched campaigns on WeChat and Weibo to attract more Chinese visitors. The award-winning programs exemplify how DMOs can engage with Chinese millennials in a playful and innovative way. Read More -
The British Museum Drops On Chinese E-com — Again
The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
How Livestreaming For Local Museums Is The Next Big Thing
Connecting with culturally engaged Chinese audiences is increasingly key for Western museums, but with resources limited for so many cultural institutions, livestreaming could prove an affordable and effective method. Read More -
Travel Hacks: Airbnb’s Summer Campaign, Liangzhu Joins UNESCO and More Chinese Travel Trends
Here’s Jing Travel’s weekly guide to stories that give insight into Chinese travel trends and how they affect the industry’s main players. Read More -
Can Cannes Bring Glamour to Hong Kong’s Art Mall?
K11 MUSEA will host The Festival de Cannes Film Week from 12 to 17 November. The event marks the Asian debut for the world famous film festival. Read More -
Rijksmuseum App Redesign Enhances Chinese Experience
The Rijksmuseum's smart digital strategy has led to the redesign of the museum's app. The Amsterdam attraction is now even more accessible to Chinese visitors. Read More -
How Oreo And The Palace Museum Won Hearts In China
Oreo gained 260,000 additional followers on its flagship Tmall store following its Forbidden City collaboration. Read More -
Jing Travel x Dragon Trail Webinar: H1 2019 Chinese Travel & Digital Trends
This month, Dragon Trail Interactive is partnering with Jing Travel to present the biggest developments in Chinese outbound tourism, digital trends, and WeChat travel marketing since the start of 2019. […] Read More
