Tag
Alfilo Brands
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MFA Boston’s IP Set To Go Global In Its Partnership With Artistory
Following its partnership with Alfilo Brands, this latest deal will see the museum replicating its winning IP strategy globally. Read More -
Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop
The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More -
Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More -
Taipei’s National Palace Museum Takes IP Licensing Leap
The institution has inked an agreement with cultural IP specialist Artistory, with plans for a 2022 launch. Read More -
British Museum And Hello Kitty’s Egyptian Adventure Hits Suzhou
Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read More -
V&A Launches Art Deco Pop-up in China
The London museum’s latest pop-up store signals its continuous push into China over the coming months and years. Read More -
Museums Exhibit Stepped-Up Licensing Plans
Museums are exhibiting increased interest in licensing as a means for driving revenue at a time when other funding sources are under pressure. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More -
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
