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Singapore Mini Program Fuses Leisure and Business Travel
Singapore saw a 7.8 percent increase in Chinese visitors this year. Its latest Mini Program taps into the intersection of business and leisure travel. Read More -
Chinese Tourists ‘Get Local’ with Auckland WeChat Mini Program
The number of tourists from China has increased at an average of 18 percent year-on-year from 2012. Auckland's latest effort is to digitize and localize engagement. Read More -
Tencent’s Global Tourism Push Continues with WeChat Alliance
WeChat is creating a network for DMOs to better connect and communicate with outbound Chinese cultural tourists. Read More -
Mafengwo Key to Malaysia’s China Approach
Building off a favorable visa policy and affordable flights, Tourism Malaysia is harnessing Mafengwo and Chinese payment platforms to boost numbers. Read More -
Helsinki’s Tech-Centric Approach to Chinese FITs
The Finnish capital has launched MyHelsinki, a WeChat Mini Program designed to give local insight and payment options to Chinese travelers. Read More -
Lido Launching WeChat Mini Program
The celebrated cabaret show is overcoming payment challenges for Chinese cultural tourists by facilitating tickets purchases in RMB on WeChat. Read More -
Marie Antoinette — Exhibition for an Icon
The Centre des monuments nationaux is hoping Chinese tourists will incorporate a visit to Conciergerie in their Parisian itineraries. Read More -
Pop Smart — Chicago, Warhol, And China
For the largest Andy Warhol retrospective in 30 years, the Chicago museum is using a KOL, social media, and gift shop goodies to draw Chinese tourists. Read More -
Wisconsin and Great Lakes USA Forge China Link
The state sent delegates to Beijing this year to connect with travel agencies and has promoted Whistling Straits in China ahead of the 2020 Ryder Cup. Read More -
The New MoMA WeChat Strategy
MoMA reopened to the public on October 20, led by curator videos and deep dive posts its WeChat strategy is also undergoing a revolution. Read More
