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Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
Jing Travel x Dragon Trail Webinar: H1 2019 Chinese Travel & Digital Trends
This month, Dragon Trail Interactive is partnering with Jing Travel to present the biggest developments in Chinese outbound tourism, digital trends, and WeChat travel marketing since the start of 2019. […] Read More -
Las Vegas Goes All In on Chinese Tourism
Las Vegas Conventions & Visitors Authority (LVCVA) has improved its China engagement by creating content for Chinese video platforms. Read More -
China Institute Promotes Museum Night Via WeChat
The China Institute used WeChat to promote its part in Night at the Museums, an event that showcases the museums and historic sites in Lower Manhattan. Read More -
The Lipstick Met Museum Designed For China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More -
The Victoria & Albert Museum Goes WeChat
On June 10, London’s Victoria and Albert Museum (V&A) launched a WeChat account, listing its previous initiatives with Chinese Museums. Read More -
Solo Journey — Carrie Ma’s Cultural Travels
Jing Travel talks with Carrie Ma, a popular Australian Chinese traveller blogger, author, and brand collaborator on traveling one photo at a time. Read More -
5 Steps To Attracting China’s Millennials To Your Museum
Chinese millennials are transforming every sector of the economy, from travel to retail. Here’s how to attract more to upcoming exhibitions. Read More -
Travel Hacks: Los Angeles Knows How to WeChat, Chinese Travelers Want to Taste the World, and More Chinese Travel Trends
Our weekly round-up of the week's China-related travel news, including the shifting habits of Chinese tourists away from shopping and toward culture. Read More -
Dubai’s Burj Khalifa, The World’s Tallest Building Launches A Mini Program
The tallest building in the world, Dubai’s Burj Khalifa, has launched a WeChat Mini Program to facilitate the ease of travel for Chinese visitors. Read More